Launch of the Cérégal Campaign to Increase Local Cereal Consumption
On July 12, 2010 in Dakar, USAID's Economic Growth Project (PCE) launched a behavior change campaign to increase consumption of locally grown cereals and increase demand for local agricultural products. Currently 70% of the food in Senegal is imported. The campaign, entitled "Cérégal", will work with schools, civil society, universities and the private sector to motivate buyers towards local consumption.
The social marketing campaign is realized in partnership with private and public actors and international organizations such as : La Maison du Consommer Sénégalais, Institut de Technologie Alimentaire ITA, La Coopérative Panale, le Programme Alimentaire Mondial WFP, l’Association Sénégalaise de Normalisation, la Vivrière, les Mamelles Jaboot, Enda Graf, Pinord, Oxfam, La Fédération Nationale des Boulangers du Sénégal.
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